Creative direction for Gom Perfumes launch
Prague, November 2025
Led the creative direction of the launch, shaping its visual language, spatial experience, and guest selection into a cohesive atmospheric whole.
The project brought together a curated network of artists and collaborators:
@abandcollective designed the set
artists @antoniestanova contributed fragments of her earlier canvases,
@koruth_ activated the space through a live musical performance,
@stanislav.zabrodsky extended the narrative into material form with resin objects referencing a key perfume ingredient.
Guests from press, cultural institutions, and the contemporary art field were carefully selected as an integral part of the concept, completing the experience as a unified environment.
Prague, November 2025
Led the creative direction of the launch, shaping its visual language, spatial experience, and guest selection into a cohesive atmospheric whole.
The project brought together a curated network of artists and collaborators:
@abandcollective designed the set
artists @antoniestanova contributed fragments of her earlier canvases,
@koruth_ activated the space through a live musical performance,
@stanislav.zabrodsky extended the narrative into material form with resin objects referencing a key perfume ingredient.
Guests from press, cultural institutions, and the contemporary art field were carefully selected as an integral part of the concept, completing the experience as a unified environment.
The ritual of scent.
Locking away summer, unlocking the earth. Nature as an altar, material as a prayer.
Every ingredient carries a story, every fragrance carries a return.
Matter as a language, scent as an answer, soil as the body, fragrance as the soul.
A celebration of transformation, a rite of passage; every ingredient a sign,
every shape a story.
Scent as a blessing, clay as a touch.
Locking away summer, unlocking the earth. Nature as an altar, material as a prayer.
Every ingredient carries a story, every fragrance carries a return.
Matter as a language, scent as an answer, soil as the body, fragrance as the soul.
A celebration of transformation, a rite of passage; every ingredient a sign,
every shape a story.
Scent as a blessing, clay as a touch.
The concept was developed as an extension of gom perfumes’ identity
as a brand of 100% natural perfumes, translating its respect for the earth, its raw materials,
natural cycles, and mythologies into a spatial experience.
Taking place in autumn, the event drew on the Slavic ritual of “closing the earth,”
marking the end of the agricultural year and a moment when nature, soil, and humans
enter a state of rest and withdrawal
as a brand of 100% natural perfumes, translating its respect for the earth, its raw materials,
natural cycles, and mythologies into a spatial experience.
Taking place in autumn, the event drew on the Slavic ritual of “closing the earth,”
marking the end of the agricultural year and a moment when nature, soil, and humans
enter a state of rest and withdrawal