Artist collaborations for Gom Perfumes
November 2025 - April 2026
Creative direction & artist collaborations
Artists: Veronika Cechmankova, Barbora Gabova, Adrian Kriska, Adala Jakes Zapletalova
November 2025 - April 2026
Creative direction & artist collaborations
Artists: Veronika Cechmankova, Barbora Gabova, Adrian Kriska, Adala Jakes Zapletalova
When I started thinking about how to present gom perfumes to the world,
classic influencer partnerships felt like the wrong fit.
The perfumes are handmade, the flacons are carved from wood, there's a real sense of authorship and craft behind them, and I wanted the way we communicated that to reflect it.
So instead, I reached out to artists.
People whose work I genuinely admire and who I thought might find something interesting in a bottle of perfume, not as a product to promote, but as an object to respond to.
And each of them approached gom through their own visual language.
classic influencer partnerships felt like the wrong fit.
The perfumes are handmade, the flacons are carved from wood, there's a real sense of authorship and craft behind them, and I wanted the way we communicated that to reflect it.
So instead, I reached out to artists.
People whose work I genuinely admire and who I thought might find something interesting in a bottle of perfume, not as a product to promote, but as an object to respond to.
And each of them approached gom through their own visual language.
Adrian Kriska, an artist who moves fluidly between disciplines, mountaineering, cooking, music, visual art.
Barbora Gabova, whose practice often circles around food, tradition,
and site-specific work
and Adela Jakes Zapletalova, a photographer and spatial designer.
Bara and Adela collaborate as AB and Collective, a Prague-based duo known for experimental culinary experiences, immersive edible installations, and food art
that moves somewhere between gastronomy, design, and exhibition.
Island’s gits by Barbora Gabova
“During Christmas on Fuerteventura, I gathered what the island had to offer
- grass, fruit, leaves - and made small gifts from it.”
- grass, fruit, leaves - and made small gifts from it.”
Veronika Cechmankova
“I took these photos outside, in the silence of winter. In the cold that slows everything down and brings out details you wouldn’t otherwise notice. I worked in nature with what was there; wood, snow, bark, light. Contrasts that naturally belong together. Just like this collection of unique perfumes. I didn’t want to separate the bottles from their surroundings.
Quite the opposite. I saw them as part of it; as something that naturally fits into the forest. Every piece of wood has its own texture, its own rhythm. The green veil in the photos came about intuitively. For me, it’s a moment between reality and feeling. Something that can’t quite be named, just like the fragrance itself.”
Quite the opposite. I saw them as part of it; as something that naturally fits into the forest. Every piece of wood has its own texture, its own rhythm. The green veil in the photos came about intuitively. For me, it’s a moment between reality and feeling. Something that can’t quite be named, just like the fragrance itself.”
Adrian Kriska
“Photographed at @refugiomurar”
Adela Jakes Zapletalova
“I explored the ingredients used in their fragrances and tried to translate their scents into visual form through scans and photographs.”